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New Luna Ventures enables institutional and qualified individual investors to take advantage of current distressed real estate markets and the emerging market for high-performance building design. New Luna Ventures seeks to capitalize on market opportunities in urban core locations and lower net operating cost structure and tax and rebate incentives for high-performance building. We seek to move to where the markets are going in the post-recessionary cycle.
Urban real estate supports sustainable, adaptive re-use and redevelopment of existing building stock and related energy retrofit advantages and the trend for all new construction to be eco-efficient, green, high-performance design. Our strategic focus, financial discipline, and add-value expertise in high-performance building design offers opportunities for New Luna Ventures to outperform traditional real estate investors.
New Luna invests in real estate development projects of the following types:
- Adaptive re-use (conversion of historic and existing buildings) and
- New construction with full or near-complete entitlements or won RFP’s
- Both within a framework of energy, water, and materials efficiency and healthy indoor
environmental air quality.
- Incomplete, distressed, commercial urban mixed-use projects – office, retail, hotel, etc. with opportunities for eco-efficiency adaptation and government rebates and incentives.

We favor experienced developers with the following characteristics:
- Market-driven project concept;
- Solid financial strategy, cash flow;
- Realistic construction plans and budgets;
- High-performance expertise and resources;
- High quality architectural integrity and workmanship;
- Personal investment in projects;
- Experienced superintendents and project managers;
- Transparency in governance and reporting.

High-performance buildings can show the following financial benefits:
- Lower annual operating costs
- Reduction of energy, water, and materials use
- High tenant retention and renewal rates
- Federal, state, regional incentives and rebates
- Future-proofing against mandatory energy and eco-taxes
- Sales and marketing advantages - efficient and healthy.
Valuations of work out and/or new construction projects featuring high-performance design therefore may exceed conventional counterparts, offering New Luna opportunity for better return-on-investment.
We combine traditional, financial due diligence with our enhanced assessment tool, Sustain360tm. Our proprietary Eco risk/reward approach helps us identify those high-performance design features with increased opportunity for financial upside and reduced execution risk. This due diligence and opportunity arbitrage assessment approach is unique to New Luna Ventures.
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