New Luna Ventures enables institutional and qualified individual investors to take advantage of current distressed real estate markets and the emerging market for high-performance building design. New Luna Ventures seeks to capitalize on market opportunities in urban core locations and lower net operating cost structure and tax and rebate incentives for high-performance building. We seek to move to where the markets are going in the post-recessionary cycle.

Urban real estate supports sustainable, adaptive re-use and redevelopment of existing building stock and related energy retrofit advantages and the trend for all new construction to be eco-efficient, green, high-performance design. Our strategic focus, financial discipline, and add-value expertise in high-performance building design offers opportunities for New Luna Ventures to outperform traditional real estate investors.

New Luna invests in real estate development projects of the following types:

  • Adaptive re-use (conversion of historic and existing buildings) and
  • New construction with full or near-complete entitlements or won RFP’s
  • Both within a framework of energy, water, and materials efficiency and healthy indoor
    environmental air quality.
  • Incomplete, distressed, commercial urban mixed-use projects – office, retail, hotel, etc. with opportunities for eco-efficiency adaptation and government rebates and incentives.



We favor experienced developers with the following characteristics:
  • Market-driven project concept;
  • Solid financial strategy, cash flow;
  • Realistic construction plans and budgets;
  • High-performance expertise and resources;
  • High quality architectural integrity and workmanship;
  • Personal investment in projects;
  • Experienced superintendents and project managers;
  • Transparency in governance and reporting.



High-performance buildings can show the following financial benefits:

  • Lower annual operating costs
  • Reduction of energy, water, and materials use
  • High tenant retention and renewal rates
  • Federal, state, regional incentives and rebates
  • Future-proofing against mandatory energy and eco-taxes
  • Sales and marketing advantages - efficient and healthy.

Valuations of work out and/or new construction projects featuring high-performance design therefore may exceed conventional counterparts, offering New Luna opportunity for better return-on-investment.

We combine traditional, financial due diligence with our enhanced assessment tool, Sustain360tm. Our proprietary Eco risk/reward approach helps us identify those high-performance design features with increased opportunity for financial upside and reduced execution risk. This due diligence and opportunity arbitrage assessment approach is unique to New Luna Ventures.